I Made $5,000 in 12 Hours With a Small Audience

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I made $5,000 in just 12 hours with a smaller audience than I’ve had before.

Filed Under: Make Money, New

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Recently, I experienced my best course launch EVER, with a much smaller following than my previous launches on this site.

About a month ago, I had a 4-day launch sale for my new course, POD Niche Site Success. In the initial 12 hours, I generated $5,000 in profit—more than I made during the entire launch of my first course here.

I’m highlighting this figure because I remember setting a goal of $5,000 for my first 2Create course launch, and I fell short.

Let me put these numbers into perspective:

When I launched my inaugural course on this site in 2014, my mailing list boasted approximately 30,000 subscribers. However, many of these individuals were inactive, either not opening my emails or not receiving them due to spam filters.

In contrast, when I launched Passive Shirt Profits, my list contained just 1400 engaged subscribers. This newer, more focused audience was interested in the same topics, which made marketing and selling easier.

There’s a lot of emphasis on "growing your list," but what’s the point if those on your list have varied interests? This site struggled with this because I covered a wide range of subjects over the years. I addressed so many different topics that by the time I was ready to launch a course in 2014, my audience was diverse, ranging from WordPress and business startup to YouTube and affiliate marketing. Furthermore, I didn’t effectively segment my list at the time.

Other Launch Mistakes:

Low-balling products: I believed offering an inexpensive, feature-packed course would attract more buyers, but it did the opposite. Not only did it demotivate me to promote it aggressively (too little profit), but it attracted people who didn’t invest in the course because they perceived it as low quality.
Ignoring audience needs: This was perhaps the biggest mistake. I focused on what I wanted to teach, instead of what my audience truly needed and desired. In 2014, not many people were requesting an affiliate marketing course; the hype had cooled. However, I chose that topic because it reflected my own income source at the time. Similarly, launching a Photoshop course alongside my affiliate marketing course made no sense for this particular audience—it was about what I wanted to teach, not what they needed.

Looking back, I realize these were strange course combinations for this specific audience. My focus should have been on providing value based on their needs and interests, not mine.